Njengesipho esidala kakhulu nesisebenzayo, abalandeli abaphathwa ngesandla ngokwezifiso sebedume kakhulu phakathi kwezinkampani nezinhlangano eminyakeni yakamuva. Ngokuvumelana ne Youshi Chen, umsunguli we Oriphe, abalandeli abaphathwa ngesandla ngokwezifiso bangalethela abasebenzisi ukuthintwa kokuphola futhi babe ithuluzi elikahle lokukhangisa nokuphromotha ezenzakalweni ezifana nemicimbi yangaphandle namaphromoshini. Okulandelayo incazelo enemininingwane yabalandeli be-tote abenziwe ngezifiso njengezipho:
Ukwenza kube ngokwakho: Izinkampani zingenza ngokwezifiso ifeni ye-tote nge-LOGO eyingqayizivele, ilogo yomkhiqizo noma itimu yomcimbi ngokwezidingo zabo ukuze zigqamise ubuntu babo nokuhluka. Ngale ndlela, umamukeli wesipho uzokhumbula uhlobo nesithombe senkampani ngenkathi esebenzisa fan.
Ukusebenza: abalandeli abaphathwa ngesandla ngokwezifiso bayasebenza ikakhulukazi ezinyangeni ezishisayo zasehlobo, bahlinzeka abasebenzisi ngomuzwa opholile osheshayo. Ukuthi ubamba iqhaza emicimbini yangaphandle noma imisebenzi yokuphromotha ebanjelwe endlini, umlandeli we-tote angahlangabezana nezidingo zezethameli ezihlukene futhi awine ukuthakaselwa okwengeziwe nezwi lomlomo enkampanini.
Isitayela esicebile nokukhetha kombala: Abalandeli be-tote enziwe ngendlela oyifisayo banikeza izitayela ezihlukahlukene, imibala nezinto zezinkampani ezingakhetha kuzo, njengabalandeli abagoqayo abazenzelayo, abalandeli bakagesi abancane, nabalandeli boqalo abavumelana nemvelo. Lokhu kuqinisekisa ukuthi abalandeli be-tote bayasebenza futhi bayajabulisa ngobuhle.
Intengo ezwakalayo: Uma kuqhathaniswa nezinye izipho ezenziwe ngokwezifiso, abalandeli abaphathwa ngesandla banenani elithengekayo elifanelana nezidingo zebhajethi ezahlukahlukene. Lokhu kuvumela izinkampani ukuthi zilawule izindleko kuyilapho zinikeza izipho ezingokoqobo nezinophawu kumakhasimende nozakwethu.
Kulula ukusabalalisa: Abalandeli abaphathwa ngesandla baphakathi nendawo futhi kulula ukuthwala nokusabalalisa. Izinkampani zingasabalalisa kalula abalandeli be-tote kwabahambele imicimbi yangaphandle, amaphromoshini nezinye izikhathi ukuze kuzuzwe inhloso yokuphromotha umkhiqizo nokukhangisa.
Ngamafuphi, abalandeli abaphathwa ngesandla ngokwezifiso njengezipho zemicimbi yangaphandle namaphromoshini anezinzuzo zomphumela oyingqayizivele wokukhangisa umkhiqizo, ukusebenza okuphezulu kanye nenani elizwakalayo. Ukukhetha abalandeli abaphathwa ngesandla ngokwezifiso njengezipho kungasiza izinkampani zithuthukise ngempumelelo ukuqwashisa ngomkhiqizo nokwaneliseka kwamakhasimende ngezikhathi ezihlukahlukene. Ngakho-ke, kokubili izinkampani ezinkulu kanye nabaqalayo bangacabangela ukufaka abalandeli be-tote abenziwe ngokwezifiso emasu abo okukhangisa nokukhangisa ukuze bafake amandla amasha ekuthuthukisweni kwamabhizinisi abo. Ukunikeza amakhasimende nozakwethu ukwelapha okupholile nokukhathalelayo phakathi nezinyanga ezishisayo zasehlobo, abalandeli be-tote bangokwezifiso bayisinqumo esikhangayo nesinomthelela.
