Amakepisi enziwe ngendlela oyifisayo ayindlela enhle yokusiza izinkampani ukuthi zidlulisele isithombe somkhiqizo wazo kubantu abahlukahlukene. Ngokombono we Youshi Chen, umsunguli we Oriphe, ukugqoka amakepisi angokwezifiso anamalogo omkhiqizo wenkampani ekuqeqesheni, emibukisweni noma eminye imicimbi kungenza isithombe somkhiqizo wenkampani sihluke kakhulu futhi sigqame, sidonse ukunaka nokugxila okwengeziwe.
Okokuqala, amakepisi angokwezifiso angenza abasebenzi bebhizinisi noma abameleli emisebenzini enophawu olusobala, olubonakala kalula futhi lwamukelwe abantu. Uma abantu bebona umuntu ogqoke ikepisi elinelogo yebhizinisi, bangase bakhiqize ilukuluku nentshisekelo ebhizinisini, bese beqonda ulwazi olwengeziwe mayelana nebhizinisi.
Okwesibili, i-cap yangokwezifiso ingabuye ithuthukise ukuchayeka nokubonakala komkhiqizo webhizinisi. Emibukisweni emikhulu noma emisebenzini, ukugqoka amakepisi enziwe ngokwezifiso abantu kulula ukugxila esixukwini, ukuheha ama-eyeball amaningi nokunaka. Ngale ndlela, isithombe somkhiqizo webhizinisi singasatshalaliswa kabanzi futhi sibonakale emphakathini, ngaleyo ndlela sihehe amakhasimende amaningi angaba khona kanye nozakwethu.
Okokugcina, ama-caps enziwe ngokwezifiso angathuthukisa umuzwa wokuba yingxenye kanye nokuziqhenya kwabasebenzi bebhizinisi. Uma abasebenzi begqoke isigqoko esinophawu lwebhizinisi sivela esidlangalaleni, bazozizwa beziqhenya futhi beqiniseka, futhi babone futhi basekele ukuthuthukiswa nezinjongo zebhizinisi.
Ngamafuphi, ama-caps angokwezifiso ayindlela ephumelela kakhulu yokuxhumana nomkhiqizo, angasiza amabhizinisi ukuthi athuthukise ukuchayeka kwemikhiqizo kanye nokubonakala, ukuheha amakhasimende angaba khona kanye nozakwethu, kodwa futhi angathuthukisa ukuziqhenya kwabasebenzi bebhizinisi kanye nomuzwa wokuba ngabathile.
