Imikhiqizo yangokwezifiso, efana nojosaka abanophawu, ojosaka abadonsa izintambo, izikhwama zephepha, nezikhwama zezipho, izindlela ezinhle kakhulu zokuphromotha ubunikazi benkampani. Ngokuvumelana ne Youshi Chen, umsunguli we Oriphe, ngosizo lwalezi zinto zokuphromotha, amabhizinisi angakhuphula imizamo yawo yokufaka uphawu ibe phezulu futhi afinyelele izethameli eziningi. Enkampanini yethu, sinikeza imikhiqizo ehlukahlukene yangokwezifiso eklanyelwe ukuhlangabezana nezidingo nokuthandwa kwamakhasimende ethu.
Ojosaka abanezimpawu esizihlinzekayo banezinto ezihlukahlukene futhi bayasebenza, bafanele imisebenzi ehlukahlukene efana nezemidlalo, ukuvakasha, nomsebenzi. Amakhasimende ethu angakhetha ezinhlobonhlobo zemibala, izinto zokwakha, nosayizi, futhi singakwazi ukwengeza ilogo yenkampani yawo kumabhaka ukuze kwandiswe ukuchayeka komkhiqizo. Okufanayo kuya kumajosaka ethu adonsayo, angasindi futhi alungele uhambo olufushane, ukuyothenga, noma esikoleni. Lezi zikhwama zojosaka zinezintambo ezimbili ezingakwazi ukuvula noma ukuvala amaphakethe kalula, okwenza kube lula kakhulu.
Izikhwama zethu zephepha zangokwezifiso ziyahambisana nemvelo, ziyonga, futhi zilungele ukusetshenziswa nsuku zonke njengokuthenga noma ukuthumela. Sinikeza osayizi abahlukene, izinto zokwakha, nezinketho zokuphrinta ukuze sihlangabezane nezidingo zamakhasimende ethu, futhi singakwazi ukwengeza uphawu lomkhiqizo wabo ezikhwameni. Ngaleso sikhathi, izikhwama zethu zezipho ziklanyelwe ukuba zibe okusezingeni eliphezulu, zizenze zifanelekele ukuphana izipho noma imisebenzi yokukhangisa. Lezi zikhwama ziza ngemibala ehlukene, izinto zokwakha, kanye nezinketho zokuphrinta, futhi singangeza nelogo yenkampani yamakhasimende ethu ukuze sithuthukise isithombe sawo somkhiqizo.
Ngokusebenzisa le mikhiqizo yangokwezifiso, amabhizinisi angakhuphula ukubonakala komkhiqizo wawo futhi athuthukise isithunzi sawo phakathi kwamakhasimende. Lezi zinto zingasetshenziswa emicimbini yenkampani, izinkomfa, imibukiso yezohwebo, nanoma yiziphi ezinye izikhathi ukuze kudalwe umbono ongapheli. Sekukonke, inkampani yethu izibophezele ekuhlinzekeni ngemikhiqizo yangokwezifiso yekhwalithi ephezulu esiza amakhasimende ethu agqame emakethe egcwele abantu futhi ishiye umthelela ohlala njalo kubabukeli abahlosiwe.
