Amapeni enziwe ngokwezifiso, amabhukumaka, amanothi anamathelayo nezinye izinto zasehhovisi kuyinketho yesipho yenkampani esebenzayo neyongayo, ilungele imicimbi yokuphromotha, imihlangano yebhizinisi, imibukiso, izinzuzo zabasebenzi, njll. Ngokusho Youshi Chen, umsunguli we Oriphe, lezi zimpahla zehhovisi ezisebenzayo zingakhuphula ukubonakala kwenkampani futhi ziqinise isithombe somkhiqizo, kuyilapho zenza umbono omuhle kumakhasimende nozakwethu.
Yenza ngokwezifiso imikhiqizo enjengamapeni, amabhukumaka namanothi anamathelayo nge-LOGO yenkampani yakho, uphawu lomkhiqizo noma itimu yomcimbi ukuze wenze izipho zibonakale futhi zihluke. Qaphela ukusebenzisa izinto zekhwalithi nobuciko obuhle ukuze uqinisekise ikhwalithi yezipho futhi uthuthukise isithombe senkampani.
Lezi zimpahla zasehhovisi zingasetshenziselwa imisebenzi yokukhangisa nezinye izikhathi, njengezipho, izipho noma imiklomelo ye-raffle. Kodwa naka imisebenzi ehlukene yokuphromotha, khetha izinto ezifanele zehhovisi langokwezifiso. Isibonelo, ngemisebenzi yombukiso, ungakhetha amapeni enziwe ngokwezifiso namabhukhimakhi; emihlanganweni yebhizinisi, ungakhetha amanothi anamathelayo ngokwezifiso kanye nezincwadi ezinhle zokubhalela, njll.
Dala isu elifanele lokusabalalisa ukuze kuqinisekiswe ukuthi izipho zilethwa ngempumelelo kubantu okuqondiwe kubo. Ngokwesibonelo, emibukisweni yezohwebo, izipho zingabekwa ezindaweni ezivelele ukuze zihehe izivakashi ukuba zithathe isinyathelo sokuzilanda; emihlanganweni yebhizinisi, izipho zingabekwa kusengaphambili ezihlalweni zababekhona.
Amapeni enziwe ngokwezifiso, amabhukumaka, amanothi anamathelayo nezinye izinto zasehhovisi njengezipho zenkampani ezingokwezifiso zingathuthukisa isithombe senkampani, ziqinise ukuqashelwa komkhiqizo futhi zilethe ukunaka okwengeziwe nokubamba iqhaza emisebenzini yokuphromotha. Ngaphezu kwalokho, lezi zimpahla zasehhovisi ziyonga futhi kulula ukuzithwala, zenza abasebenzisi bazwe ukunakekelwa nokusebenza kwenkampani ekuphileni kwabo kwansuku zonke kwamahhovisi, ukuthuthukisa isithombe somkhiqizo kanye nokwethembeka kwamakhasimende.
